Lululemon’s big stretch: As company pushes into areas like footwear and tries to win over men, some analysts fear trouble [Toronto Globe and Mail (Ontario, Canada)]
lululemon athletica inc. (LULU)
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Source: Toronto Globe and Mail
Lululemon’s big stretch: As company pushes into areas like footwear and tries to win over men, some analysts fear trouble Marina Strauss Retailing Reporter New York Published May 1, 219 Updated May 1, 219 For rs Comments Calvin McDonald arrives at a Lululemon store in Lower Manhattan dressed head to toe in Lululemon garb, right down to his boxers and socks. An obsessed long-distance runner and triathlete, the chief executive officer of Lululemon Athletica Inc. is on the hunt for some new items for his wife and himself. He picks out a US$298 reversible bomber-style nylon jacket for his wife, Andrea, and some tops for himself, including a US$98 “super soft” T-shirt. “I’m a bit of a fanatic and a shopper,” he says as he skims through the apparel racks in the minimalist “lab” store – one of only three – which Lululemon uses to test some of its most technically advanced merchandise. “I love the notion of the ‘sweatlife,’" he says – using Lululemon jargon. "It’s what I’ve always lived and w
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LULU
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