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Stock impact report

Canada Seeks Input On New Greenwashing Law That Will Impact US Businesses [Forbes]

lululemon athletica inc. (LULU) 
Last lululemon athletica inc. earnings: 3/26 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.lululemon.com
Company Research Source: Forbes
NurPhoto via Getty Images In an effort to combat greenwashing, the Canadian government has amended the Competition Act, adding a new provision that regulates environmental claims in marketing materials. For U.S. companies that do business in Canada, this creates a new legal liability that could result in heavy fines . The Canadian Competition Bureau has released a draft of the proposed guidelines and is seeking feedback from impacted businesses. As international focus on climate change increased in the wake of the Paris Agreement, there has been a simultaneous increase in pressure on businesses to be environmentally friendly. Companies wishing to capitalize on the demand created marketing materials and sustainability reports showcasing green actions. However, without clear regulation or standards, those claims were broad and able to be made without supporting documentation. Over the past year, there has been a notable increase in litigation and regulatory action relating to gre Show less Read more
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