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3 Must-Know Facts About Lululemon Before Buying the Stock [Yahoo! Finance]

lululemon athletica inc. (LULU) 
Last lululemon athletica inc. earnings: 3/26 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.lululemon.com
Company Research Source: Yahoo! Finance
Its shares have been a big winner, climbing 672% in the past decade (as of Dec. 12), a gain that beats the broad S&P 500 The consumer discretionary stock got a boost recently after management reported better-than-expected financial results for the third quarter . But shares still trade 23% below their all-time high. You might be considering adding a position in Lululemon. However, take the time to know these three things first. 1. It's a premium brand By emphasizing high-quality fabrics and innovative designs, and positioning itself as the leader in the athleisure category, Lululemon has become a premium brand in the industry. This is a key part of its strategy to differentiate itself from mass-market rivals. The company's products are more expensive than those offered by Nike , for instance, helping it target a more affluent demographic. The result is impressive profitability. In the past five years, Lululemon's gross margin has averaged a superb 56.9%. That's well ahead of Show less Read more
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