Pixalate's Global Q1 2024 Server-Side Ad Insertion (SSAI) Benchmark Report for Connected TV (CTV): SSAI Ad Fraud Rates Are 140% Higher Than Non-SSAI Traffic [Yahoo! Finance]
Liberty Media Corporation - Series A Liberty SiriusXM (LSXMA)
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Source: Yahoo! Finance
2023, according to Pixalate's data; Invalid traffic (IVT), including ad fraud on non-transparent SSAI is 20% higher than on transparent SSAI LONDON, July 03, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Server-Side Ad Insertion (SSAI) in CTV Advertising Benchmark Report , analyzing the state of SSAI implementation across top Connected TV (CTV) platforms. SSAI is a programmatic advertising feature combining ads and content into a single stream to provide a broadcast TV-like experience without buffering. Pixalate holds MRC Accreditation for Sophisticated Invalid Traffic (SIVT) detection and filtration across desktop, mobile web, mobile in-app, and connected TV (CTV) environments, including across (12) distinct server-side-ad-insertion (SSAI) measurement metrics. Pixalate's data science team analyzed 3+ billion open programmatic CTV ad impressions in Q1 2024 to compil
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