Lenovo Becomes Global Partner of Formula 1® in Renewed Deal
Liberty Media Corporation - Series A Liberty SiriusXM (LSXMA)
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Source: Business Wire
BERLIN--(BUSINESS WIRE)--Formula 1® and Lenovo have today announced the extension of its partnership that will see the technology giant elevated to a Global Partner in a multi-year renewal starting from the beginning of 2025. As part of the deal, Motorola, a subsidiary of Lenovo Group, will become Global Smartphone Partner of F1.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240905029431/en/(Photo: Business Wire)As a Global Partner of Formula 1, Lenovo will continue to provide F1 with state-of-the-art technology devices, solutions and services to support the delivery of Grands Prix at track and remotely. Under the agreement, Lenovo will serve as the title sponsor for two races per season and Lenovo and Motorola will have increased trackside branding at events.Since 2022, Lenovo technology has been at the heart of F1’s operations as an Official Partner. Through its on-site High-Performance Computing (HPC) solutions, serv
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