SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising [Yahoo! Finance]
Liberty Media Corporation - Series A Liberty SiriusXM (LSXMA)
Last liberty media corporation - series a liberty siriusxm earnings: 11/8 08:15 am
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Source: Yahoo! Finance
This groundbreaking decision makes Pandora Media LLC, a subsidiary of SIRI, the first audio publisher to embrace UID2, offering advertisers a privacy-friendly solution for precision targeting, frequency management and measurement. The decline of traditional identifiers, such as third-party cookies, has created a data gap in the programmatic advertising space. By adopting UID2, an alternative identity solution, SiriusXM Media is positioning itself as an industry leader that is prepared to navigate future headwinds and deliver on the promise of addressable, cookie-less advertising. SiriusXM's adoption of UID2 is facilitated through a partnership between AdsWizz Inc., the technology engine powering audio content monetization globally, and The Trade Desk TTD, a leading demand-side platform. TTD has been working to create interoperable standards for unified cross-screen campaigns using aggregated data from publishers and MVPDs. This collaboration allows AdsWizz to enable UID2 across
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LSXMA
Sec Filings
- 6/24/24 - Form PRER14A
- 6/20/24 - Form 4/A
- 6/17/24 - Form 4
- LSXMA's page on the SEC website