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Stock impact report

Charlotte Tilbury's beauty brand made Formula 1 history. Now the ‘adrenaline junkie' is upending the sport with race-day makeup touchups and lipstick-colored cars [Fortune]

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Company Research Source: Fortune
Now, she's one of the sponsors pushing forward Formula 1's new image of a brand that is youthful, sophisticated, and perhaps most importantly, flush with female fans. “There's something otherworldly about F1,” Tilbury said in a Financial Times interview. “It's euphoric. It's exciting. It's adrenaline. It's like everyone's buzzing. It's kind of chaotic.” Tilbury's eponymous cosmetics company, which she founded in 2013 and in which she retains a stake (selling the rest for $1.2 billion), is the first beauty brand and the first female-founded brand to sponsor Formula 1's all-female division, called Formula 1 Academy. Formula 1's decision to add Charlotte Tilbury Cosmetics as a brand sponsor is even more bold considering the edginess Tilbury cultivates with products like a perfume called More Sex or a makeup palette dubbed Glowgasm. “I love breaking rules, breaking the status quo,” Tilbury said. “The world still isn't where it should be in terms of supporting women…Just because thi Show less Read more
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