Lowe's Promotes Jennifer Wilson to Chief Marketing Officer [Yahoo! Finance]
Lowe's Companies, Inc. (LOW)
Last lowe's companies, inc. earnings: 2/26 06:00 am
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Source: Yahoo! Finance
In her expanded role, Wilson will oversee strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and Lowe's retail media network. As CMO, she will also build out a new customer experience integration organization designed to deliver end-to-end customer journeys to better meet the needs of Lowe's consumers. Wilson will continue to report to Bill Boltz , executive vice president of merchandising, and remain focused on delivering integrated marketing and merchandising strategies. Wilson has more than 20 years of combined experience in marketing and merchandising. She joined Lowe's in 2006 and most recently served as senior vice president, enterprise brand and marketing. She has held multiple leadership roles with Lowe's, including vice president, integrated marketing, and merchandising vice president, paint. Before joining Lowe's, she held various leadership roles at nationally recognized advertising and marketing agencies. "Jen's e
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