Your email has been successfully added to our mailing list.

×
0 0 0 0 0 0 0 0
Stock impact report

JCPenney embraces social-first marketing with VaynerMedia hire [Yahoo! Finance]

Lowe's Companies, Inc. (LOW) 
Last lowe's companies, inc. earnings: 2/26 06:00 am Check Earnings Report
Company Research Source: Yahoo! Finance
JCPenney has named VaynerMedia as its social media and influencer marketing agency of record, the latest step in a strategy revamp for the department store chain, according to a press release The retailer will tap into VaynerMedia's creative and production capabilities, as well as a social influencer seeding offering focused on boosting relevance. The first fruit of the partnership is an Instagram post promoting an auction for a pair of JCPenney jeans worn by Marilyn Monroe. VaynerMedia will work with the brand's media agency of record Dentsu and lead creative shop Mischief, another recent hire. JCPenney plans to launch a large-scale integrated campaign next month that will provide a clearer view into its new marketing approach. JCPenney contin Read more
Impact Snapshot
Event Time:
LOW
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison Updated
Event Day
Stock performance from the time of news release until the following 4pm ET market close
Last price at news event
Since Event
Multi-day stock performance from the time of the news release
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST
PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
Last Price
VWAP
High:
Max Up
High:
Low:
Max Down
Low:
%
Post news range
%
Price change

Price Change Percentage


S&P 500
(SPX)

%

Volume ratio
%

Volume
Ticks

Avg transaction size

Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Created with Highstock 5.0.1230sec1m5m10m30m60m90m120m0.00%
Opt-in for LOW alerts
Opt-in for
LOW alerts

from News Quantified
Opt-in for
LOW alerts

from News Quantified