JCPenney embraces social-first marketing with VaynerMedia hire [Yahoo! Finance]
Lowe's Companies, Inc. (LOW)
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Source: Yahoo! Finance
JCPenney has named VaynerMedia as its social media and influencer marketing agency of record, the latest step in a strategy revamp for the department store chain, according to a press release The retailer will tap into VaynerMedia's creative and production capabilities, as well as a social influencer seeding offering focused on boosting relevance. The first fruit of the partnership is an Instagram post promoting an auction for a pair of JCPenney jeans worn by Marilyn Monroe. VaynerMedia will work with the brand's media agency of record Dentsu and lead creative shop Mischief, another recent hire. JCPenney plans to launch a large-scale integrated campaign next month that will provide a clearer view into its new marketing approach. JCPenney continues to round out its agency roster with shops focused on social-first and disruptive tactics that could grow the retailer's appeal with key young shoppers and reverse sliding sales. VaynerMedia is tasked with amplifying the range of fashi
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- Lowe's Companies (NYSE:LOW) had its price target raised by analysts at Jefferies Financial Group Inc. from $280.00 to $285.00. They now have a "buy" rating on the stock.MarketBeat
- Is Lowe's Still Attractive After Recent Share Price Stagnation? [Yahoo! Finance]Yahoo! Finance
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- What to Watch With Lowe's Stock in 2026 [Yahoo! Finance]Yahoo! Finance
- Lowe's Companies (NYSE:LOW) was given a new $269.00 price target on by analysts at Truist Financial Corporation.MarketBeat
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