How Top Marketers Are Navigating Advertising And Management During COVID-19 [Forbes]
Lowe's Companies, Inc. (LOW)
Last lowe's companies, inc. earnings: 2/26 06:00 am
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Source: Forbes
This week, Lowe's is debuting a new TV spot encouraging people to make thank-you signs honoring... [+]health care workers during the COVID-19 crisis.Chief marketing officers around the U.S. have spent the past few weeks navigating the world’s “new normal” and what the coronavirus pandemic means for their brands. That includes both how to strike the right tone with advertising or other marketing efforts while also helping out when and where they can.TheForbesMarisa Thalberg, Chief Brand And Marketing Officer, Lowe’sTo go along with its $170 million commitment to COVID-19 relief, Lowe’s today announced a new campaign inviting people to make their own thank-you signs for health care workers to place outside their homes. Lowe’s Chief Brand and Marketing Officer Marisa Thalberg—who justjoined the company earlier this yearOne of the first things the company did as the crisis unfolded was audit all of its messaging to see what needs to be removed or adjusted. Thalberg and her team then start
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