Copa America Post Event Business Analysis Report 2024: Sponsorship Portfolio, Broadcasters, Prize Money, Attendance and Ticketing [Yahoo! Finance]
Lowe's Companies, Inc. (LOW)
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Source: Yahoo! Finance
The Copa America has media rights agreements in place with two United States networks: TelevisaUnivision and Fox. Argentina's penalty shootout against Ecuador in the quarter-final stages attracted a total audience of 1.87 million viewers on Fox, which was a record soccer audience for the broadcaster. The tournament had deals in place with three Argentinian broadcasters: TyC Sports, Canal 7 and Telefe. 13 brands partnered with the Copa America for the 2024 tournament The average price of an annual sponsorship deal for the 2024 Copa America was roughly $5 million. The tournament had ten deals in place that the analyst estimates to be each worth $5 million or more annually, with Gran Centenario Tequila, Mercado Libre, TCL, Lowe's, PUMA, MasterCard, BYD Auto, Unilever, Michelob Ultra and Betano. The most recent sponsorship agreement that the tournament signed was with Coca-Cola, worth $3 million across the one-year length of the contract. As part of the agreement, Coca-Cola served as
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