Breaking Boundaries: Walled Compounds And The Future Of Digital Advertising [Forbes]
Lowe's Companies, Inc. (LOW)
Last lowe's companies, inc. earnings: 2/26 06:00 am
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Source: Forbes
Over the last few years, advertisers have grown increasingly dissatisfied with the limitations of walled gardens : inflated costs, unclear ROI, potential brand risk and lack of visibility into consumer behavior across platforms. Retail media networks have blossomed and started to capture a share of programmatic ad spend, which has been exacerbated by the shift towards cookieless. This shift creates an imperative for first-party data, enabling advertisers to gain deeper insights into their audience, enhance targeting precision and improve campaign effectiveness. In response to this evolving landscape, walled gardens are starting to transition to a new model: walled compounds, which are ecosystems formed through collaboration between different walled gardens, allowing them to combine their first-party data in "data clean rooms" to deliver better-targeted ads. The Shift To Walled Compounds The walled compound model offers several advantages including the flexibility to collaborat
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- US homebuilder stocks surge on hopes for demand boost after Fed rate cuts [Yahoo! Finance]Yahoo! Finance
- Lowe's Companies, Inc. (NYSE: LOW) was upgraded by analysts at StockNews.com from a "hold" rating to a "buy" rating.MarketBeat
- Wells Fargo sees further rally in home improvement stocks if Fed sets measured guidance [Seeking Alpha]Seeking Alpha
- LeanIn says DEI commitments to women just declined for the first time in 10 years [USA TODAY]USA TODAY
- Major companies abandon an LGBTQ+ rights report card after facing anti-diversity backlash [Yahoo! Finance Canada]Yahoo! Finance Canada
LOW
Earnings
- 8/20/24 - Beat
LOW
Sec Filings
- 9/17/24 - Form 4
- 9/17/24 - Form 4
- 9/16/24 - Form 4
- LOW's page on the SEC website