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0.00162866449511388 0.0124864277958741 0.00542888165037991 -0.00123235613463629 0.00380021715526603 0.00977198697068402 0.0233441910966341 0.0390879478827361
Stock impact report

Lovesac taps Crocs veteran as first chief brand and marketing officer [Yahoo! Finance]

The Lovesac Company (LOVE) 
Last the lovesac company earnings: 4/16 07:00 am Check Earnings Report
Company Research Source: Yahoo! Finance
DTC furniture brand Lovesac has named Heidi Cooley its first chief brand and marketing officer , effective April 23. Cooley most recently was chief marketing officer at Crocs, where she helped drive profitability and turn the brand “into a cultural zeitgeist,” according to a company press release. At Crocs, she took a digital and social-first approach to driving growth. Before that, Cooley worked at Sports Authority, where she was vice president of marketing. Cooley, who will report to Lovesac President Mary Fox, will be a member of the executive leadership team and is expected to lead the company's efforts to reach 3 million Lovesac households by 2030. Lovesac has brought on Cooley to help drive growth at the brand. “With a remarkable track record of brand-building and a deep understanding of today's consumer, she brings exactly the kind of leadership and creativity we need to fuel this next phase of growth into new product categories,” Shawn Nelson, CEO of Lovesac, said in Show less Read more
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