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Stock impact report

El Pollo Loco Taps Content Creator Yuri Lamasbella as New Kreative Director for its Double Chopped Salads Campaign

El Pollo Loco Holdings, Inc. (LOCO) 
Last el pollo loco holdings, inc. earnings: 4/30 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.elpolloloco.com/investor-relations
Company Research Source: GlobeNewswire
COSTA MESA, Calif., Aug. 12, 2024 (GLOBE NEWSWIRE) -- El Pollo Loco (Nasdaq: LOCO), the nation's leading fire-grilled chicken chain, has announced an exciting partnership with content creator Yuri Lamasbella. Following successful collaborations, El Pollo Loco has appointed her as its first-ever Kreative Director for the Double Chopped Salads campaign launch. In this role, the TikTok star brought her fresh, unique creativity and expertise to create a dynamic campaign for the brand’s Double Chopped Salads. This initiative demonstrates the brand's commitment to expanding its better-for-you menu offerings and marks the first time it has created a digitally exclusive menu item for collaboration. NEW DIGITAL EXCLUSIVE: The Kreator Chopped SaladKrisp lettuce and super greens blend vibing with our citrus-marinated, fire-grilled chopped chicken breast and Baja shrimp, hand-sliced avoKados, queso fresKo, krunchy tortilla strips, pepitas, and freshly prepared salsa fresca. Served with the kra Show less Read more
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