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Stock impact report

New Look, Same Promise: Lincoln Financial Refreshes Brand, Keeping Its Iconic Namesake at the Forefront [Yahoo! Finance]

Lincoln National Corporation (LNC) 
Last lincoln national corporation earnings: 2/5 04:15 pm Check Earnings Report
Company Research Source: Yahoo! Finance
"Our refreshed brand is a clear reflection of our purpose – providing financial protection and security to our customers and their families – and an expression of our core organizational values," said Ellen Cooper, Chairman, President and CEO, Lincoln Financial. "We're incredibly proud of our deep history, and we are looking toward the future with a steadfast focus on stewardship – this is our long-term commitment to deliver on the financial promises to the customers we serve today and tomorrow with care, offering solutions to address individual needs with a clear impact on what matters most." As part of the company's brand refresh, customers will begin to see: A new logo : a more well-defined image of the company's iconic namesake, Abraham Lincoln, turned to a three-quarter view that gazes into a vibrant orange horizon. The new look conveys the company's forward-thinking, customer-centric approach. A new tagline Your tomorrow. Our priority. This bold statement represents the c Show less Read more
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