Novo Will Limit Wegovy's China Launch to Avoid Global Disruption [BNN Bloomberg (Canada)]
Eli Lilly and Company (LLY)
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Source: BNN Bloomberg
Novo will face a delicate balancing act in China as it attempts to meet pent-up demand and take advantage of what may only be a brief head start on arch-rival Eli Lilly & Co. The company plans to launch Wegovy in China soon, with access restricted so that the influx of Chinese patients doesn't deplete supply for the rest of the world, said Maziar Mike Doustdar, the Danish drugmaker's chief of international operations. Novo also wants to ensure that people who start taking the drug can keep filling their prescriptions without concern that supplies will later run out. “It's no secret that the demand is enormously larger than the current supply,” Doustdar said in an interview on Thursday. “We cannot completely open this up on day one to all centers and all doctors and then have a situation where let's say on Monday we launch the product and by Wednesday or Thursday there's not enough for those who started it back on Monday.” Chinese authorities cleared Wegovy on Tuesday, providing
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