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Stock impact report

Fortune [Fortune]

Levi Strauss & Co Class A (LEVI) 
Last levi strauss & co class a earnings: 4/7 04:15 pm Check Earnings Report
Company Research Source: Fortune
– A ‘denim lifestyle.' CEO Michelle Gass is months into her new strategy at Levi Strauss—but don't call it a turnaround. “It's not a turnaround, we have an incredibly strong foundation,” she tells my colleague Phil Wahba in his new feature story for Fortune Gass became CEO of Levi Strauss just over a year ago after a much-lauded handoff from her predecessor , Chip Bergh. Bergh is known for revitalizing the Levi's brand, while Gass, the former CEO of Kohl's, was tapped to turn it into a major retailer in its own right, not just a brand sold in others' stores. A key piece of that strategy? Women's clothes. For most of its 172-year history, jeans for men were Levi's “bread and butter,” Phil writes. In 2018, women accounted for 29% of Levi's sales; now that stat is up to 36% and Gass has her eye on reaching 50%. To grow Levi's from its current $6.4 billion business, Gass wants to tap women, who shop more often than men do. “We should be at least a $10 billion company,” Gass says. “Th Show less Read more
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