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Stock impact report

Levi Strauss expands direct-to-consumer strategy in Europe [Yahoo! Finance]

Levi Strauss & Co Class A (LEVI) 
Last levi strauss & co class a earnings: 4/7 04:15 pm Check Earnings Report
Company Research Source: Yahoo! Finance
Since its inception in 2020, Levi's Red Tab has amassed a global membership exceeding 38m individuals. This latest move extends the programme's reach to a total of 12 European countries. The Red Tab Member programme is designed to offer Levi's customers a more rewarding relationship with the brand by enhancing the omnichannel shopping experience. Members can personalise their profiles with their preferences, which allows them to receive offers and services that are more closely aligned with their individual shopping patterns. The programme ensures a cohesive and custom-tailored interaction with the brand, whether customers are making purchases online or engaging with stylists at physical store locations. Levi's integrates omnichannel services such as Click & Collect, as well as enabling customers to place orders online and return in-store or make in-store purchases for home delivery. According to the company, the Red Tab programme serves as a key link between physical store Show less Read more
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