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Stock impact report

Beyoncé and Levi's® Launch Chapter 2 with REIIMAGINE: Pool Hall [Yahoo! Finance]

Levi Strauss & Co Class A (LEVI) 
Last levi strauss & co class a earnings: 4/7 04:15 pm Check Earnings Report
Company Research Source: Yahoo! Finance
chapter of the REIIMAGINE campaign and a celebration of the Levi's® brand's enduring legacy and Beyoncé's transformative artistic vision. In the new film and accompanying imagery, Beyoncé effortlessly showcases an iconic denim-on-denim look and its timeless versatility. Building on the success of the first chapter — "Launderette," which inspired audiences by reimagining a classic 1985 advertisement — "Pool Hall" reinterprets the iconic 1991 Levi's® ad of the same name. Levi's® teamed up with Grammy Award-winning director Melina Matsoukas for the latest chapter of the REIIMAGINE campaign, evolving this piece of Levi's® history while showcasing the timeless versatility of its garments. The campaign was conceived in creative partnership with TBWA\Chiat\Day LA and produced by de la revolucion/PRETTYBIRD. "Pool Hall" captures Beyoncé defying expectations as she takes on a local shark, played by Timothy Olyphant, in a high-stakes game of pool. Celebrating Levi's® products as modern st Show less Read more
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