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Stock impact report

Beyoncé, baggy jeans, and denim dresses: Levi Strauss's CEO is making a big bet on women's fashion to grow the $6.4 billion brand [Fortune]

Levi Strauss & Co Class A (LEVI) 
Last levi strauss & co class a earnings: 4/7 04:15 pm Check Earnings Report
Company Research Source: Fortune
Inside, the store is teeming with mannequins. A shopper wandering down to the lower level is quickly surrounded by mannequins in t-shirts, mannequins in Chambray shirts, mannequins in sweatshirts, and even mannequins in puffers—usually paired with the brand's trademark jeans. Levi Strauss & Co CEO Michelle Gass is, of course, a living human being, but clad in her dark blue jean jacket and straight-leg black jeans, the self-proclaimed “denim head” blends in well on the store floor. As she leads Fortune on a tour, she draws a reporter's attention to a group of graphic t-shirts depicting Western vignettes with lassos and cowboys, and to others illustrating the invention of the blue jean in 1873. “Our Western tops are having a moment right now,” she says. “I'm not sure this Western trend is going to last forever, but as it is happening, we want to be driving it.” The company has deployed this mannequin armada, as opposed to relying merely on racks and shelves, to more effectively sugg Show less Read more
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