Perplexity expands its publisher program [Yahoo! Finance]
Lee Enterprises, Incorporated (LEE)
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Source: Yahoo! Finance
Publishers will share in revenue generated by ads on Perplexity, and receive metrics to track their content's performance — as long as they don't withdraw. "We would not be able to serve factual, valuable answers without news organizations continuing to report on different topics," Jessica Chan, head of publisher partnerships at Perplexity, said in a statement. "We're excited to welcome these new publishers to the program." Spanish-language media brand Pris Media, newspaper conglomerate Lee Enterprises, and The Independent are among the dozen publishers joining. Other new members include Blavity, NewsPicks, Minkabu Infonoid, Gear Patrol, MediaLab, DPReview, World History Encyclopedia, and RTL Germany brands NTV and Stern. It's not clear to what extent these publishers made their staff aware of the partnerships before they were revealed publicly. A source at LA Times told TechCrunch that reporters weren't informed of the Perplexity deal, or heard only references to it in passing,
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