Lee Enterprises and ProRata.ai Announce Groundbreaking Content Partnership to Revolutionize Local News and Advertising [Yahoo! Finance]
Lee Enterprises, Incorporated (LEE)
Last lee enterprises, incorporated earnings: 5/4 06:30 am
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Source: Yahoo! Finance
United States, today announced a first-of-its-kind content partnership with ProRata.ai , an innovator in artificial intelligence-driven solutions. This partnership marks a pivotal milestone in the evolution of hyper-personalized local content and real-time advertising solutions tailored to the unique needs of local search and AI search engines. Through this partnership, Lee Enterprises and ProRata.ai will collaborate on groundbreaking technology integration and co-development efforts to bring a cutting-edge attribution platform to local media. The alliance aims to redefine how local news and advertising are delivered, enabling hyper-personalized content experiences and seamless real-time advertising production at an unprecedented scale. “This partnership is a monumental step forward for Lee Enterprises as we continue to lead the transformation of local media,” said Kevin Mowbray, Chief Executive Officer of Lee Enterprises Inc. “By joining forces with ProRata.ai , we are not only e
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