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Stock impact report

Why your favorite catalogs are smaller this holiday season [Yahoo! Finance]

Lands' End, Inc. (LE) 
Last lands' end, inc. earnings: 3/17 06:45 am Check Earnings Report
US:NASDAQ Investor Relations: investors.landsend.com/investor-relations
Company Research Source: Yahoo! Finance
Many of the millions of catalogs getting sent to U.S. homes were indeed scaled down to save on postage and paper, resulting in pint-sized editions. Lands' End, Duluth Trading Company and Hammacher Schlemmer are among gift purveyors using smaller editions. Some retailers are saving even more money with postcards. Lisa Ayoob, a tech-savvy, online shopper in Portland, Maine, was surprised by the size of a recent catalog she received from outdoor apparel company Carbon2Cobalt. “It almost felt like it was a pamphlet compared to a catalog,” she said. Catalogs have undergone a steady recalibration over the years in response to technological changes and consumer behavior. The thick, heavy Sears and J.C. Penney catalogs that brought store displays to American living rooms slimmed down and gave way to targeted mailings once websites could do the same thing. Recent postal rate increases accelerated the latest shift to compact formats. The number of catalogs mailed each year dropped abou Show less Read more
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