Klaviyo Launches TikTok Integration to Boost Ad Efficiency and Drive Higher Conversions
Klaviyo, Inc. (KVYO)
Company Research
Source: Business Wire
New offering helps brands more authentically connect with 1B+ buyers BOSTON--(BUSINESS WIRE)--Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships, today announced an integration with TikTok, enabling businesses to sync their Klaviyo lists and segments to TikTok Audiences. As a platform with an audience of over 1 billion users, TikTok offers broad access to a wide demographic of potential buyers. This new capability empowers brands to enhance their return on ad spend (ROAS), deliver personalized advertisements, and build high-impact lookalike audiences to attract new buyers.Driven by platforms like TikTok, social commerce is transforming how consumers discover and purchase products. This integration comes at a time when US retail social-commerce sales are experiencing significant growth and are projected to reach $80 billion, or 5% of total US e-commerce by 2025.TikTok’s influence on shopping behavior makes it a crucial channel for brands aiming to capture ne
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KVYO
News
- Klaviyo, Inc. (NYSE: KVYO) was upgraded by analysts at Barclays PLC from an "equal weight" rating to an "overweight" rating. They now have a $29.00 price target on the stock, up previously from $25.00.MarketBeat
- Klaviyo to Present at the William Blair Growth Stock Conference [Yahoo! Finance]Yahoo! Finance
- Klaviyo to Present at the William Blair Growth Stock ConferenceBusiness Wire
- Klaviyo, Inc. (NYSE: KVYO) had its "buy" rating re-affirmed by analysts at Needham & Company LLC. They now have a $40.00 price target on the stock.MarketBeat
- Klaviyo, Inc. (NYSE: KVYO) had its price target lowered by analysts at Canaccord Genuity Group Inc. from $37.00 to $32.00. They now have a "buy" rating on the stock.MarketBeat
KVYO
Earnings
- 5/8/24 - Beat
KVYO
Sec Filings
- 6/13/24 - Form 4
- 6/13/24 - Form 4
- 6/13/24 - Form 4
- KVYO's page on the SEC website