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Stock impact report

Klaviyo Extended ID Empowers Precise Personalization, Giving Brands More Data on Their Customers

Klaviyo, Inc. (KVYO) 
Company Research Source: Business Wire
No-added-cost solution helps brands combat shrinking life of key tracking data, changing cookie landscape BOSTON--(BUSINESS WIRE)--Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships, today introduced Extended ID in limited availability, a solution that empowers brands to extend identity tracking for up to a year using a native first-party identity graph. With better website tracking and identification, brands using Klaviyo are able to gather more first-party data on their customers, allowing them to create smarter segments, activate more precise, personalized campaigns, and trigger more revenue-generating automations at scale.As online identifiers and touchpoints increase, brands have access to more data than ever, but web browsers and operating systems have imposed stricter restrictions that limit the life of cookies, making much of this valuable data available for only a week (or less). This limits brands’ ability to tie information to shoppers’ online id Show less Read more
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