Klaviyo Extended ID Empowers Precise Personalization, Giving Brands More Data on Their Customers
Klaviyo, Inc. (KVYO)
Company Research
Source: Business Wire
No-added-cost solution helps brands combat shrinking life of key tracking data, changing cookie landscape BOSTON--(BUSINESS WIRE)--Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships, today introduced Extended ID in limited availability, a solution that empowers brands to extend identity tracking for up to a year using a native first-party identity graph. With better website tracking and identification, brands using Klaviyo are able to gather more first-party data on their customers, allowing them to create smarter segments, activate more precise, personalized campaigns, and trigger more revenue-generating automations at scale.As online identifiers and touchpoints increase, brands have access to more data than ever, but web browsers and operating systems have imposed stricter restrictions that limit the life of cookies, making much of this valuable data available for only a week (or less). This limits brands’ ability to tie information to shoppers’ online id
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News
- Is Klaviyo, Inc. (KVYO) Stock Outpacing Its Business Services Peers This Year? [Yahoo! Finance]Yahoo! Finance
- Klaviyo, Inc. (NYSE: KVYO) had its "neutral" rating re-affirmed by analysts at Macquarie. They now have a $36.00 price target on the stock.MarketBeat
- Klaviyo, Inc. (NYSE: KVYO) had its price target raised by analysts at Needham & Company LLC from $40.00 to $46.00. They now have a "buy" rating on the stock.MarketBeat
- Klaviyo, Inc. (NYSE: KVYO) had its price target raised by analysts at Canaccord Genuity Group Inc. from $32.00 to $40.00. They now have a "buy" rating on the stock.MarketBeat
- All You Need to Know About Klaviyo, Inc. (KVYO) Rating Upgrade to Strong Buy [Yahoo! Finance]Yahoo! Finance
KVYO
Earnings
- 11/6/24 - Beat
KVYO
Sec Filings
- 11/22/24 - Form 144
- 11/21/24 - Form 144
- 11/19/24 - Form 4
- KVYO's page on the SEC website