Wrangler® Launches First-Ever Collection Using Indigood™ Foam-Dye Technology Eliminating 100 Percent of Water in Denim Dyeing
Kontoor Brands, Inc. (KTB)
Last kontoor brands, inc. earnings: 3/5 06:50 am
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Source: Business Wire
Marks the Wrangler brand’s most sustainable line of denim products in its history GREENSBORO, N.C.--(BUSINESS WIRE)-- The Wrangler® brand, part of Kontoor Brands, Inc. (NYSE: KTB), today introduced the first denim apparel dyed with foam, a revolutionary technique that uses 100 percent less water than conventionally-dyed denim*. The global product launch of foam-dyed denim follows the Wrangler brand's Indigood™ commitment to discover and implement throughout its supply chain the most sustainable ways for dyeing denim. This press release features multimedia. View the full release here:https://www.businesswire.com/news/home/20190604005679/en/ ICONS Collection featuring Indigood™ (Photo: Buisiness Wire) “We’re proud to have helped pioneer a technology that has the potential to revolutionize sustainability standards for denim,” said Tom Waldron, VP & Global Brand President, Wrangler. “The introduction of
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