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0 0 0 0 0 0.000793335977786576 0.00138833796112654 0.00201705672352243
Stock impact report

Stackline and Amazon Launch Groundbreaking Multi-Retailer Attribution Solution, Allowing Brands to See the Sales Impact of Their Retail Media Investment Across All Retailers and Channels [...

Kroger Company (The) (KR) 
Last kroger company (the) earnings: 3/5 08:30 am Check Earnings Report
US:NYSE Investor Relations: ir.kroger.com
Company Research Source: Yahoo! Finance
additional sales across non-Amazon retailers, such as Walmart, Target, Kroger, and other retailers. SEATTLE, June 17, 2024 BUSINESS WIRE )--In partnership with Amazon, Stackline, the leading AI-enabled retail intelligence and activation platform, has launched a leading-edge Multi-Retailer Attribution solution. This new offering redefines how brands measure the sales impact of their advertising across multiple retailers – online and brick-and-mortar – addressing long-standing challenges in the industry. The digital advertising landscape has grown increasingly complex, with brands demanding more precise data to allocate and optimize their marketing budgets. Historically, retailer attribution models have focused on a single retailer's performance. Brand leaders have not been privy to the impact of their media spend on other retailers or channels. This consumer behavior results in incomplete ROI calculations, as purchases are influenced by Amazon ads, but the final transaction happe Show less Read more
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