How Chris Kirby Turned A Farmers Market Favorite Into A National Brand [Forbes]
Kroger Company (The) (KR)
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Source: Forbes
What if the secret to building a nationally recognized food brand started with nothing more than an ice cream scooper and a dream? That's exactly how Chris Kirby, founder of Ithaca Hummus, turned a farmers market side hustle into one of the fastest-growing brands in the refrigerated dips category. In this interview, I sat down with Chris to discuss how he scaled from a tiny kitchen to national grocery shelves, the unconventional strategies that set Ithaca apart, and what's next for the brand as it continues to push the boundaries of flavor and innovation. Dave Knox: I want to start with your origin story. I heard rumors that you might have started with an ice cream scooper and a whole lot of chickpeas. Can you tell me more about your journey? Chris Kirby: The rumors are all true! I started Ithaca Hummus with basically nothing—no resources, no budget—but that turned out to be my greatest advantage. Not having a lot of cash forced me to focus on the things that mattered most: the p
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- Kroger (NYSE:KR) shareholders have earned a 17% CAGR over the last five years [Yahoo! Finance]Yahoo! Finance
- Is Kroger open on Christmas 2025? [Yahoo! Finance]Yahoo! Finance
- Powerball player in Michigan wins $1 million runner-up lottery prize [CBS News]CBS News
- Dollar General Christmas hours [Yahoo! Finance]Yahoo! Finance
- Nearly 300 stores are set to close across the US in 2026. Here's the list. [Business Insider]Business Insider
KR
Earnings
- 12/4/25 - Beat
KR
Sec Filings
- 12/22/25 - Form 4
- 12/22/25 - Form 4
- 12/12/25 - Form 10-Q
- KR's page on the SEC website