Expo West 2025: Granola Becomes A Staple For All-Day Snacking [Forbes]
Kroger Company (The) (KR)
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Source: Forbes
Consumers want functional snacks, and granola is a practical format to pack in function. At Expo West, companies showed their innovation in making granola not only as an accoutrement in yogurt, but also a way to make it a round-the-clock snack. Because granolas can often be deceptively high in sugar, the companies below are finding alternative ways to make it a more nutrient-dense product. There's also a lot of crossover among trends including using , meshing and definitely implementing more protein all within the granola category. Clusterbucks 'lil bucks Clusterbucks is much more than a crunchy buckwheat-based granola, but a functional snack that could sit in several different grocery categories. The brand is known for its sweet line of flavors like its Blueberry Crisp, Birthday Cake, and Bucks ‘n Honey, but it is on the verge of launching several savory flavors. One of those flavors is a partnership with , using not just its coconut sugar for a sweetener, but also its coco
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