Trak Selected to Streamline Sponsorships for The Coca-Cola Company in North America [Yahoo! Finance]
Coca-Cola Company (The) (KO)
Last coca-cola company (the) earnings: 4/21 05:55 am
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Source: Yahoo! Finance
Coca-Cola will leverage Trak's advanced Sponsorship Asset Management (SAM) platform to manage workflows, streamline collaboration, and maximize sponsorship value across rights holders, agencies, and bottlers. Coca-Cola's decision to work with Trak Software was driven by the need for consolidation and simplification of its sponsorship management processes. Having witnessed the platform's success with corporate partnership teams such as the Seattle Seahawks and Baltimore Ravens, Coca-Cola saw an opportunity to streamline workflows and maximize its sponsorship efforts. "The Trak team is thrilled to welcome Coca-Cola to our growing client list. We're excited to help a global leader in sponsorships save time, eliminate complexity, and justify its investments across North America." Cameron Oliver, Trak CEO. Trak manages over 5,000 brands and 1 million sponsorships. Since its founding in 2015, Trak Software has become an industry leader in sponsorship asset management, helping clie
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KO
Earnings
- 10/23/24 - Beat
KO
Sec Filings
- 10/24/24 - Form 10-Q
- 10/23/24 - Form 8-K
- 10/21/24 - Form 4
- KO's page on the SEC website