Coca-Cola India launches 100% rPET bottle in ASSP format [Yahoo! Finance]
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Coca-Cola Company (The) (KO)
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Source: Yahoo! Finance
The company is offering 250ml ASSP bottles in the Indian state of Odisha. The initiative, led by Coca-Cola's bottling partner Hindustan Coca-Cola Beverages, is part of the company's broader commitment to environmental responsibility and reducing its carbon footprint. The new ASSP bottles are designed to be light, which contributes to a 36% reduction in emissions compared to traditional virgin PET packaging. Furthermore, the switch to rPET for the ASSP solution is said to result in an overall 66% decrease in carbon footprint when compared to the standard non-ASSP packaging made from virgin PET. Coca-Cola India and Southwest Asia Technical Innovation and Supply Chain vice-president Enrique Ackermann said: "Our efforts at expanding rPET in India is a testimony of our commitment to increase the availability of high-quality, food-grade, recycled plastic for consumers in India. “With these eco-friendly bottles we seek to drive a circular economy for packaging, reduce waste and ca
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