Chobani Taps Industry Veteran Jai Kibe as Chief Marketing Officer [Yahoo! Finance]
Coca-Cola Company (The) (KO)
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Source: Yahoo! Finance
November 4, 2024 , reporting to President and COO, Kevin Burns . Kibe will lead the marketing and creative teams for the Chobani and La Colombe brands. In this role he will focus on expanding growth-segments, driving marketing innovations, developing next generation analytics and consumer insights capabilities, enhancing digital first consumer and customer engagement, and creating dynamic activations and partnerships. "Jai is known for inspiring creativity, energizing brands, and bringing a disciplined, metrics-based approach to strategy," said Burns. "His leadership will be instrumental in driving the next phase of our growth as we work to expand awareness beyond today's core consumer segments. I'm excited to partner with Jai to create deeper and more meaningful consumer connections to unleash the potential of the Chobani and La Colombe brands." A veteran marketing professional with over 23-years of experience working across numerous global companies, Kibe has held senior marke
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