Many Canadians want advertising halted during the coronavirus pandemic, new poll suggests [Toronto Globe and Mail (Ontario, Canada)]
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Source: Toronto Globe and Mail
Many Canadians want advertising halted during the coronavirus pandemic, new poll suggests A screenshot of a McDonald's ad that separated the arches to promote physical distancing. The ad was criticized for being insensitive. Courtesy of manufacturer A screenshot of a McDonald's ad that separated the arches to promote physical distancing. The ad was criticized for being insensitive. A significant number of Canadians want companies to stop advertising during the coronavirus crisis and redirect their marketing dollars to support communities most affected by the pandemic, new polling data suggests. One in three Canadians outside Quebec and one in four in La Belle Province voiced their backing for such a charitable brand strategy, according to two separate polls this past week commissioned by boutique consulting firm Headspace Marketing and shared with The Globe and Mail. More than half of those surveyed in the polls said they favoured a strategy where companies use advertising to promo
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