New Belgium to take over US Kirin production from AB InBev [Yahoo! Finance]
KIRIN HLDGS CO LTD S/ADR (KNBWY)
US:NASDAQ Investor Relations:
kirinholdings.co.jp/english/ir
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Source: Yahoo! Finance
Colorado-based New Belgium Brewing, which is owned by Japanese giant Kirin Holdings, will take the reins from AB InBev's US arm Anheuser-Busch, which is seeing its contract expire by the end of the year. The AB InBev-owned group has held the production rights for the two beer brands via a partnership with Kirin Brewery since 1996. Brewing of the Kirin beers will move to New Belgium's breweries in Fort Collins, Colorado and Asheville, North Carolina by the end of the year. Production, marketing and sales of the two brands is expected to commence under the group's lead in January 2025. Anheuser-Busch will remain in control of brewing and distributing the brands until that point. Reflecting on the news, Masakazu Ashida, General Manager of Overseas Business Department, Kirin Brewery Co. said the decision to move production, distribution and promotion to New Belgium was "a logical decision as we consider the strategic direction of our business in the U.S for years to come". He a
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