Can smaller brands prosper in non-alcoholic beer? [Yahoo! Finance]
KIRIN HLDGS CO LTD S/ADR (KNBWY)
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Source: Yahoo! Finance
In This Article GLDAF “It's a real thing. It's here to stay,” Nick Firestone, the CEO of US brewer Firestone Walker, says. “Personally, I'm glad it's here to stay.” Eyeing the increasing demand for non-alcoholic beer, the Californian business, backed by traditional Belgian brewer Duvel Moortgat, is among the latest conventional beer makers to have entered the growing market for non-alcoholic beer – and its chief executive believes the still-small category will continue to grow. “This is not a fringe style,” Firestone says. “It's small but growing is the headline. It's becoming crowded very quickly. Brewers are great innovators and, as soon as they see a category or a style that's growing, you see a lot of people jumping in. It's great for non-alcoholic beer because it really legitimises the category.” According to figures from GlobalData, Just Drinks ' parent, the global market for 0% non-alcoholic beer jumped by more than 40% in volume terms (or at a CAGR of more than 7%)
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