National Advertising Division Recommends Zuru Modify or Discontinue Certain Claims for its Rascals and Millie Moon Diapers [Yahoo! Finance]
Kimberly-Clark Corporation (KMB)
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Source: Yahoo! Finance
Zuru Edge Limited modify or discontinue certain claims for its Rascals and Millie Moon diaper products. New York, NY, Dec. 18, 2024 (GLOBE NEWSWIRE) -- In a challenge brought by Kimberly-Clark Corporation, BBB National Programs' National Advertising Division recommended Zuru Edge Limited modify or discontinue certain claims for its Rascals and Millie Moon diaper products. Kimberly-Clark is the maker of Huggies diapers, and Zuru, a division of the Zuru Group, makes Rascals and Millie Moon diapers. The National Advertising Division (NAD) examined express and implied claims made by Zuru, including the claims “Our #1 Absorbing Diaper,” "World's Softest Diaper,” and claims made in a series of video demonstrations on social media. "5 Cups Water” Demonstrations The "5 Cups Water” demonstrations appeared on TikTok, Instagram, and YouTube and feature influencer moms demonstrating Zuru diapers absorbing five cups of clear or colored water without leaking. A longer version of the video c
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