Diaper rush: conquering a $9 billion market no one wants to talk about [Reuters]

Kimberly-Clark Corporation (KMB)
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Source: Reuters
Diaper rush: conquering a $9 billion market no one wants to talk about - Reuters 6 Min Read CHICAGO/TOKYO, (Reuters) - The time may not be far off when more adults need diapers than babies as the population grows older, potentially a huge opportunity for manufacturers of incontinence products - if they can lift the stigma that has long constrained sales. The market for adult diapers, disposable underwear and absorbent pads is growing fast, up 9% last year to $9 billion, having doubled in the last decade, according to Euromonitor. But manufacturers like market leaders Essity and Kimberly-Clark Corp reckon only half of the more than 400 million adults likely to be affected by weak bladders, are buying the right products, because they are too embarrassed
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News
- Kimberly-Clark Recognized as One of the 2025 World's Most Ethical Companies®PR Newswire
- Kimberly-Clark Co. (NYSE: KMB) was upgraded by analysts at StockNews.com from a "hold" rating to a "buy" rating.MarketBeat
- Kimberly-Clark Launches New Technology to Revolutionize Restroom Management [Yahoo! Finance]Yahoo! Finance
- Kimberly-Clark Launches New Technology to Revolutionize Restroom ManagementPR Newswire
- Enteral Feeding Devices Market Size is Projected to Reach USD 6.15 Billion by 2033, Growing at a CAGR of 5.4%: Straits Research [Yahoo! Finance]Yahoo! Finance
KMB
Earnings
- 1/28/25 - In-Line
KMB
Sec Filings
- 3/10/25 - Form ARS
- 3/10/25 - Form DEFA14A
- 3/10/25 - Form DEF
- KMB's page on the SEC website