71% of Marketers Boost Video-Based Experience Investments Amid General Decline in Effectiveness of Marketing Channels, Kaltura Study Finds [Yahoo! Finance]
Kaltura, Inc. (KLTR)
Company Research
Source: Yahoo! Finance
New York, NY, Dec. 11, 2024 (GLOBE NEWSWIRE) -- Kaltura (Nasdaq: KLTR), the Video Experience Cloud, today released a new report ‘ The Marketing Power of Video-Based Experiences and AI in 2025 ', examining the marketing power of video-based experiences, such as webinars, virtual and hybrid events, community hubs, podcasts, video web experiences, and AI ahead of 2025. The findings in the report were based on a global survey examining current marketing methodologies and the shift towards more personalized and AI-driven marketing strategies. Marketers across the board (99%) report poor results for many long-favored digital marketing channels. Traditional drivers of conversion and engagement have lost their luster, with tools such as display/banner ads (45%), email marketing campaigns (43%), and podcast marketing (40%) experiencing the biggest declines in effectiveness. In response, the study finds that marketers are redefining their playbooks, turning to video-first tools that addr
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KLTR
Earnings
- 11/6/24 - Beat
KLTR
Sec Filings
- 11/13/24 - Form SC
- 11/6/24 - Form 10-Q
- 11/6/24 - Form 8-K
- KLTR's page on the SEC website