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Stock impact report

Mars Buys Snack Maker Kellanova in $36 Billion Deal [Yahoo! Finance Canada]

WK Kellogg Co (KLG) 
Most Read from Bloomberg Mars will pay $83.50 per share in cash for the maker of Pringles chips and Eggo waffles, the companies said in a statement. Kellanova shares rose 7.9% in premarket trading in New York. ADVERTISEMENT The packaged-food industry has been grappling with declining volumes, slowing growth and a weakening global consumer. Companies are looking to innovation and new markets to bolster sales as shoppers start to push back on price hikes. Kellanova is faring better than most of its competitors with a string of strong earnings since it spun off the cereal business as WK Kellogg Co. late last year. Earlier this month, Kellanova raised its guidance for the full year as new products and marketing drove higher sales in the second quarter. For closely held Mars, buying Kellanova will help diversify its chocolate-heavy portfolio away from cocoa, whose prices have risen to historic levels this year. Kellanova would also help Mars scale in international markets. A Show less Read more
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