Kelloggs and Crumbl join forces for a chocolate chip cookie cereal extravaganza [Yahoo! Finance]
WK Kellogg Co (KLG)
Company Research
Source: Yahoo! Finance
The new partnership between the cereal juggernaut and Crumbl, the cult-classic cookie chain "represents a fusion of two brands known for their dedication to delivering exceptional food experiences," said Sawyer Hemsely, Crumbl founder, who added, “whether enjoyed for breakfast, as a snack, or as an indulgent treat, Kellogg's Crumbl Chocolately Chip Cereal aims to delight consumers with its irresistible flavor profile." Eric Schroeder with Food Business News notes that the cereal was developed as a collaborative effort between Crumbl's menu and R&D team, alongside WK Kellogg Co's product developers.“We're proud to partner with Crumbl. Crumbl's unique food, distinct packaging and passionate fan base makes this innovation a great add to our portfolio of iconic cereals," Laura Newman, the Vice President of Brand at WK Kellogg, said in a statement. The first flavor of the partnership will be a classic chocolate chip with boxes reaching stores nationwide as early as this summer.
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KLG
Earnings
- 5/7/24 - In-Line
KLG
Sec Filings
- 6/27/24 - Form 11-K
- 6/27/24 - Form 11-K
- 5/8/24 - Form S-8
- KLG's page on the SEC website