General Mills packs protein into Ghost cereal [Yahoo! Finance]
WK Kellogg Co (KLG)
Company Research
Source: Yahoo! Finance
Protein products maker Ghost announced the launch of Ghost Protein Cereal , created in collaboration with General Mills, the brand's first foray into the cereal category. The cereals are available in two varieties, Peanut Butter which contains 18 grams of protein and 6 grams of sugar per serving and marshmallow which boasts 17 grams of protein per serving. The marshmallow offering also contains fan favorite Lucky Charms marshmallow pieces, according to Ghost. With new product innovations, cereal manufacturers are capitalizing on growing consumer interest in foods that contain protein and a healthier profile, including recent General Mills' Cheerios products with higher protein. Dive Insight: Ghost believes its entrance into cereal is a logical conclusion for the brand, after Cereal Milk became one of its most popular protein powder flavors. For General Mills, the collaboration with a prominent brand in the protein space lends credibility to its aim to boost the presence of th
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KLG
News
- WK Kellogg Co to Participate in the Barclays 17th Annual Global Consumer Staples Conference on Wednesday, September 4, 2024PR Newswire
- Mars to acquire snack maker Kellanova in $36 billion deal [CNBC]CNBC
- Confectionery Giant Mars To Acquire Cheez It Parent Kellanova In $35.9B Deal [Yahoo! Finance]Yahoo! Finance
- Mars Buys Snack Maker Kellanova in $36 Billion Deal [Yahoo! Finance Canada]Yahoo! Finance Canada
- Mars Close to $30 Billion Deal for Snack Maker Kellanova, WSJ Reports [BNN Bloomberg (Canada)]BNN Bloomberg
KLG
Earnings
- 8/6/24 - Miss
KLG
Sec Filings
- 8/6/24 - Form 10-Q
- 8/6/24 - Form 8-K
- KLG's page on the SEC website