With its newest mac and cheese, Stouffer's expands beyond the freezer aisle to supermarket shelves [Yahoo! Finance]
The Kraft Heinz Company (KHC)
Last the kraft heinz company earnings: 4/30 07:05 am
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Source: Yahoo! Finance
In what appears to be a direct challenge to Kraft Heinz's dominance in the market, Stouffer's, owned by Nestlé, is launching Supreme Shells & Cheese, its first venture into the non-refrigerated macaroni and cheese category. The product, described in a release from Nestlé as "supremely creamy," promises 10% more cheese sauce than leading competitors, positioning itself as a richer, more cheese-forward option. It takes just 10 minutes to prepare and requires no additional ingredients—a convenience likely to appeal to busy households. “We saw an opportunity to expand beyond our fan-favorite frozen options,” said Megan McLaughlin, Stouffer's Senior Brand Manager, in a statement. “Americans love their mac and cheese, and so do we.” Stouffer's Supreme Shells & Cheese will hit select national retailers and Amazon later this month, with more flavors expected in 2025. Recommended Stories
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KHC
Earnings
- 7/31/24 - Beat
KHC
Sec Filings
- 8/14/24 - Form 144
- 8/6/24 - Form 4
- 8/5/24 - Form 8-K
- KHC's page on the SEC website