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Arizona Iced Tea founder explains why he's bucked the inflation trend and never raised its iconic 99-cent price in 32 years [Business Insider]

Keurig Dr Pepper Inc. (KDP) 
Last keurig dr pepper inc. earnings: 4/27 04:10 pm Check Earnings Report
The strategy is unique as grocery prices rise and some brands use shrinkflation to profit more. Don Vultaggio, the cofounder and CEO of the company behind Arizona Iced Tea, still sells his product for the same price as when it launched 32 years ago — 99 cents. Vultaggio decided to get into tea and founded the Arizona beverage company in New York in 1992 after seeing the success of Snapple. Arizona's signature big cans of iced tea were a quick success, and Vultaggio still runs the company to this day with the help of his sons. While groceries have gotten more expensive and some brands engage in " shrinkflation " — keeping their price the same while decreasing the amount of product in a package — Arizona has managed to offer its iconic 23-ounce cans for the same price it always has. Related stories In an interview with Today that aired this week, Vultaggio said people ask him how they can sell their classic products, like their green tea or iced tea with lemon, for such a low Show less Read more
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