A Singaporean AI startup is trying to disrupt the 100-year-old market research industry [CNBC]
Kellanova (K)
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Source: CNBC
Has attracted food and beverage giants such as Nestlé, Pepsico and Kellogg. Artificial intelligence is aiming to disrupt a 100-year-old industry. Finding ways to attract consumers to buy packaged goods stretches back to the 1920s when American psychologist Daniel Starch created the world's first market research study. Today, the global market research industry is worth an estimated $87.7 billion and is expected to grow by another $15 billion in the next four years, with artificial intelligence's rise one of the major contributing factors. One company hoping to lead that disruption is Ai Palette. Founded in Singapore in 2018, the startup provides AI-powered market research with real-time predictive analytics. Rival firms include ZoomInfo Sales, Trajaan and Brandwatch Consumer Intelligence, all of which deploy a variety of technology to comb through consumer data and marketing trends. Using more than 61 billion data points from 24 countries, Ai Palette's platform – running fo
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