Mondelez, PepsiCo among companies dominating junk-food advertising before 9pm watershed, study says [Yahoo! Finance]
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Source: Yahoo! Finance
The two companies, along with Mars, Haribo and Kellanova, were identified as accounting for 80% of all the TV advertising of confectionery and snacks before the 9pm watershed, when children are likely to be viewing before bedtime. London-based charity The Food Foundation, which campaigns for healthy diets, reported that those five manufacturers were among the 13 food and beverage companies advertising so-called HFSS products in the 5:30am to 9pm zone. That is a time period when “children are more likely to watch TV”, the Foundation said in its annual State of the Nation's Food Industry report for 2024, adding that Haribo and Mars were the biggest culprits among the five standouts – 25% and 20%, respectively, in terms of the share of adverts concerned. The data was provided by the University of Liverpool but was based on an analysis from July to August 2022. That preceded the change of government in the UK, although Labour leader Sir Keir Starmer has pledged, among the party's k
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