Insights from Kellanova's marketing journey with Artificial Intelligence [Yahoo! Finance]
Kellanova (K)
Last kellanova earnings: 4/30 08:00 am
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Source: Yahoo! Finance
From personalized recommendations to automated customer service, generative AI is not just a futuristic concept but a present-day reality that is transforming companies and the way we interact with them. Google predicts that by 2030, 80% of marketing will rely on AI*. This transformation is not just on the horizon; it is here. Companies embracing AI today are setting the stage to outperform their competitors. Surprisingly, less than 35% of businesses currently use AI, with 80% of AI projects failing*. So why, when AI holds so much promise, are so many companies failing to realize the opportunity? Throughout our journey at Kellanova, and previously Kellogg Company, we have embedded some critical principles that have meant our AI initiatives are starting to have a real business impact. It is not AI we are competing with; it is other marketers using AI. Some AI marketing tools are game changers, but our edge lies in how we use these tools to differentiate ourselves and standout. Ho
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- 5/2/24 - Beat
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Sec Filings
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- 6/7/24 - Form 144
- 6/7/24 - Form 4
- K's page on the SEC website