In a first, Special K features pregnant woman on cereal box [Yahoo! Finance]
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Source: Yahoo! Finance
The cereal brand has partnered with Molly Baz, a cookbook author who was recently the star of a buzzy ad for lactation cookies, on a limited edition cereal box. It's the first cereal box featuring a pregnant woman, according to the brand. The box, which shows Baz with an exposed pregnant belly, is available for purchase on the Kellogg website. It's part of the brand's “Special for a Reason” marketing campaign, which features “inspiring individuals.” Partnering with popular figures could be a way for a brand to try to jumpstart interest in a stale category. WK Kellogg, which owns Special K, Corn Flakes, Kashi and other cereal stalwarts, reported that net sales fell 1.9% year-over-year in the quarter ending on March 30. Baz sparked a conversation around the depiction of pregnant bodies thanks to a recent ad campaign for Swehl, a company that sells accessories for breastfeeding parents and offers a cookie recipe developed with the writer. The ad features a pregnant, bikini-toppe
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