Rails Expands Retail Footprint With A Focus On Customer Experience [Forbes]
Nordstrom, Inc. (JWN)
Last nordstrom, inc. earnings: 3/3 04:05 pm
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Source: Forbes
Founded 17 years ago by Jeff Abrams, Rails began as a small wholesale-focused business, gaining significant recognition with its super luxe plaid shirting. This early innovation propelled the brand into prestigious department stores, including Neiman Marcus, Saks, Nordstrom, and Bloomingdale's. Rails also successfully replicated this wholesale model internationally with high-end retailers such as Selfridges, Harvey Nichols, Galeries Lafayette, and de Bijenkorf. As Rails evolved, it expanded from shirting into a comprehensive lifestyle brand that now includes knitwear, outerwear, dresses, and denim, which was introduced two years ago. Originally entirely wholesale, Rails has strategically diversified its sales channels. Today, the wholesale segment constitutes about 60% of the brand's revenue, e-commerce alone accounts for about 25%, and retail accounts for 15%. This strategic shift has driven substantial growth, with Rails reporting a remarkable 75% total retail growth over the pa
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