Why Long-Form Entertainment Can Be A Content Marketer’s Biggest Gift: USPS’s Dear Santa Franchise [Forbes]
Johnson & Johnson (JNJ)
Last johnson & johnson earnings: 4/14 06:31 am
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Source: Forbes
We're told that in a world of diminishing attention we have mere seconds to make an impact - that we need to get the brand upfront. People want rapid bursts of entertainment that leave them wanting more. Successful short-form video formats like TikTok and Instagram Reels are consistently touted as proof that when it comes to branded entertainment, micro content is the best way to engage easily distracted audiences. And yet, feature length films like the wildly successful Barbie and Lego movies prove that there is a huge market for feature length films from brands. Perhaps the success of a particular format has less to do with the length of the content and more to do with its authenticity and originality? What if content format is the wrong barometer for success and really the focus should be on the content itself? Could spending more time with entertaining, relatable, longer-form content actually deepen a consumer's connection with a brand? This was the premise we set out to test wh
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News
- Model N Achieves ISO/IEC 27001 Certification, the Global Standard for Information Security [Yahoo! Finance]Yahoo! Finance
- Why Is Johnson & Johnson (JNJ) Among the Best Dividend Stocks to Invest In? [Yahoo! Finance]Yahoo! Finance
- Dong-A ST Secures European Approval for Stelara Biosimilar IMULDOSA [Yahoo! Finance]Yahoo! Finance
- Innovating With Purpose: Johnson & Johnson’s Mission To Develop Targeted Treatments For Autoantibody Diseases [Forbes]Forbes
- SNY, TEVA Stocks Jump on Encouraging Data From IBD Drug Study [Yahoo! Finance]Yahoo! Finance
JNJ
Earnings
- 10/15/24 - Beat
JNJ
Sec Filings
- 12/12/24 - Form 4
- 12/12/24 - Form 4
- 12/12/24 - Form 4
- JNJ's page on the SEC website