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Stock impact report

J. Jill's CEO prioritized its 45-plus female customer and brought extended sizes into stores. The brand's stock soared 600% [Yahoo! Finance]

J. Jill, Inc. (JILL) 
Last j. jill, inc. earnings: 3/4 06:45 am Check Earnings Report
Company Research Source: Yahoo! Finance
Jill's CEO staged a turnaround by prioritizing the store's core customer. Have a relaxing weekend! - Valuable customer. The target customer at J. Jill, the 63-year-old American womenswear brand, is “sophisticated.” Aged 45 and older with $150,000 or more in household income, “she's well-educated, she's shopping the social channels, she's shopping wherever, whenever she wants to,” says CEO Claire Spofford. So when the brand's product wasn't up to snuff, the customer noticed. J. Jill was founded in Massachusetts in 1955 and acquired by Talbots in 2006 for $517 million. Since then, the brand known for its easy-to-wear basics and catalog business has been through a steep drop-off in value. After its $517 million acquisition, it was sold to private equity for $63 million. It conducted a second IPO in 2017, and its share price nosedived 53% two years later amid problems with quality and inventory. Spofford, who served as J. Jill's CMO in the early 2010s, says she came back for the CEO Show less Read more
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